Divide and Conquer

Divide and Conquer

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Presents the basic principles and practices of selective-marketing and details fifteen case studies to help identify markets, create the right message for a particular market, and develop an effective media mix to deliver the messageWells was assigned the task of promoting the SVO Mustang, but it was a balancing act, for we had been directed to stress performance over muscle. ... Street-racing fatalities and emission control systems led to the formal withdrawal of factory-sponsored high-performance ... However, by the early 1980s, Ford and General Motors were again looking at performance as a marketing tool to use against theanbsp;...

Title:Divide and Conquer
Author:Harry Webber
Publisher:John Wiley & Sons - 1998-06-19


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