The early Cold War (1947a1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalismas success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalismas contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the periodas institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to todayas War on Terror.College Football, Media, and the American Way of Life during the Cold War Jeffrey Montez de Oca. Theberge ... 2011, http://www.nytimes .com/1997/06/06/ arts/dennis-james-79-tv-game-show-host-and-announcer-dies .html? pagewanted=allaamp;src=pm. ... National Football League et al., 116 F. Supp 319 ( E.D. PA 1953) ... Corporate Influence and World War II: Resolving the New Deal Politi- cal Stalemate.
|Title||:||Discipline and Indulgence|
|Author||:||Jeffrey Montez de Oca|
|Publisher||:||Rutgers University Press - 2013-07-31|