Direct Marketing Management

Direct Marketing Management

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This revised teA—t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.However marketers do it, though, the ability to aquot;learnaquot; about its users is the key factor that allows a Web site to relate to them in a manner that ... In the preceding pages you have read about one of the mantras of successful Internet marketing a€” collect data and give users value in return. ... Proper sizing for womena#39;s jeans is ... complex a€” a function of waist size, hip size, rise, inseam, ... The Personal Pair system ... is being rolled out in conjunction with the Old Levia#39;s Store chain.

Title:Direct Marketing Management
Author:Mary Lou Roberts, Paul D. Berger
Publisher:Prentice Hall International (UK) - 1999


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