Direct Marketing in Action

Direct Marketing in Action

4.11 - 1251 ratings - Source

In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsivenCutting-edge Strategies for Finding and Keeping the Best Customers Andrew R. Thomas ... a€”Henry Ford As we have seen in the previous chapters, the whole notion of direct marketing goes well beyond the image ... This brings us to the problem of actually employing direct marketing activities to successfully gain access toanbsp;...

Title:Direct Marketing in Action
Author:Andrew R. Thomas
Publisher:Greenwood Publishing Group - 2007


You Must CONTINUE and create a free account to access unlimited downloads & streaming