In many ways, mass marketing--broadcasting one's message to a large and anonymous population of potential customers--no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsivenCutting-edge Strategies for Finding and Keeping the Best Customers Andrew R. Thomas ... aHenry Ford As we have seen in the previous chapters, the whole notion of direct marketing goes well beyond the image ... This brings us to the problem of actually employing direct marketing activities to successfully gain access toanbsp;...
|Title||:||Direct Marketing in Action|
|Author||:||Andrew R. Thomas|
|Publisher||:||Greenwood Publishing Group - 2007|