Direct Marketing for Nonprofits

Direct Marketing for Nonprofits

4.11 - 1251 ratings - Source

In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house appeals.The Postal Service can provide you with a list of companies (23 companies across the country) offering this service, and the ... Here is how it works. ... Everything you need to know about first class business reply mail can be found in the Postal Service manual mentioned earlier. ... Park Conservancy: a courtesy reply envelope (CRE) (Exhibit 11-3) that requires the donor to use his or her own stamp and aanbsp;...

Title:Direct Marketing for Nonprofits
Author:Kay Partney Lautman
Publisher:Jones & Bartlett Learning - 2001-01-01


You Must CONTINUE and create a free account to access unlimited downloads & streaming