Distill 100%aUsable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasnat all that data delivered a whopping competitive advantage? Because youave barely begun to use it, thatas why! Good news: neither have your competitors. Itas hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from RaD to CRM to social media marketing! ac Prioritizeabecause you canat measure, listen to, and analyze everything ac Use analysis to craft experiences that profoundly reflect each customeras needs, expectations, and behaviors ac Measure real social media ROI: sales, leads, and customer satisfaction ac Track the performance of all paid, earned, and owned social media channels ac Leverage alistening dataa way beyond PR and marketing: for strategic planning, product development, and HR ac Start optimizing web and social content in real time ac Implement advanced tools, processes, and algorithms for accurately measuring influence ac Integrate paid and social data to drive more value from both ac Make the most of surveys, focus groups, and offline research synergies ac Focus new marketing and social media investments where theyall deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor CompanyBecause youave barely begun to use it, thatas why! Good news: neither have your competitors. Itas hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.
|Title||:||Digital Marketing Analytics|
|Author||:||Chuck Hemann, Ken Burbary|
|Publisher||:||Que Publishing - 2013-04-10|