Branding is one of todays hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.The Brand Manual and Guidelines Whether it is called the brand manual, handbook, blueprint, toolkit, strategy or guidelines, doesna#39;t really matter. The brand manual provides the guidelines outlining how to accurately project the brand identityanbsp;...
|Title||:||Destination Branding for Small Cities|
|Publisher||:||Destination Branding Book - 2007|