Defining markets, defining moments

Defining markets, defining moments

4.11 - 1251 ratings - Source

Explains how to successfully target marketing to seven distinct generational groups.We have used it as a primary tool to help us understand motivations and differences in consumption patterns in 14 countries around the world. This book describes the concept in a way that brings it to life and is fun reading.

Title:Defining markets, defining moments
Author:Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
Publisher:Wiley - 2002-05-02


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