Explains how to successfully target marketing to seven distinct generational groups.We have used it as a primary tool to help us understand motivations and differences in consumption patterns in 14 countries around the world. This book describes the concept in a way that brings it to life and is fun reading.
|Title||:||Defining markets, defining moments|
|Author||:||Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich|
|Publisher||:||Wiley - 2002-05-02|