Dealmaking: The New Strategy of Negotiauctions

Dealmaking: The New Strategy of Negotiauctions

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a€œPacked with transformative insights, Dealmaking will help a new generation of business leaders get to yes.a€a€”William Ury, coauthor of Getting to Yes Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title Negotiauctions.... so four years later I relented, sold my tenyear-old Toyota 4Runner (which I loved), and went shopping for a new car. I eventually homed in on a particular make and model, went to, clicked on the options I wanted, and enteredanbsp;...

Title:Dealmaking: The New Strategy of Negotiauctions
Author:Guhan Subramanian
Publisher:W. W. Norton & Company - 2010-02-01


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