Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.Analyzing and Managing Customers Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. charge of ... Crutchfield, an electronics cataloger, has a list of its recent customers. Best Buya#39;s list ... In order to create its own customer list, in 1990 Quaker mailed cents-off coupons, each of which had a unique household number.
|Author||:||Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin|
|Publisher||:||Springer Science & Business Media - 2008-01-23|