The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.In either scenario, the first step in the SEO process is to identify the website objectives. The objectives of a website may be to increase visitor traffic or to generate e-commerce sales. The second step in SEO is to conduct a site analysis to fullyanbsp;...
|Title||:||Data Mining and Market Intelligence for Optimal Marketing Returns|
|Author||:||Susan Chiu, Domingo Tavella|
|Publisher||:||Routledge - 2008-06-20|