In todayas global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.T-Mobile USA combines these different analyses into an integrated singlenview for customer care. ... While the number of lost customers almost 100.000 in the first quarter of 2011, with the big data analysis the company brings it down toanbsp;...
|Title||:||Customer Relationship Management Strategies in the Digital Era|
|Publisher||:||IGI Global - 2015-03-31|