This title is about managing customer relations from an organisational perspective. In it you will find familiar and not so familiar concepts. You will be asked to think from both the customeras and an organisational point of view and to analyse the elements that shape the customeras experience and determine organisational strategy.Customer arrogant Unhealthy regard for hierarchy Promotion ofa#39;controllinga#39; personalities Its OK to lose customers Little training in ... and mystery shoppers used Corporate customer focused mission (clear and simple) Visiting customers made to feel special Sales ... do ita#39; Rites Rituals Totems Rules Customers with a a#39; customer passionatea#39; profile are more likely to achieve success in a service business.
|Title||:||Customer Relations Management|
|Publisher||:||Select Knowledge Limited -|