For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.VOLKSWAGEN INSURANCE From 125 to 400 bonus points are granted by the Customer Club GmbH on specific insurance packages purchased at the Volkswagen Insurance agency. EUROCAMP Eurocamp has built a strong reputation as aanbsp;...
|Title||:||Customer Loyalty Programmes and Clubs|
|Author||:||Stephan A. Butscher|
|Publisher||:||Gower Publishing, Ltd. - 2002|