Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers663 The Qualitative Report December 2006 Goldenberg, D., J., (2002) aCRM Automationa, Prentice Hall, NJ Greenwell, T. C., Lee, J., aamp; Naeger, D. (2007). Using the critical incident technique to identify critical aspects of the spectatora#39;s service experience. ... D., and Haynes, M., (2003) a Funding Higher Education in the U.K.: The role of fees and loansa The EconomicJournal Vol 113 (485): F150, F166.
|Title||:||Customer Experience in Modern Marketing|
|Publisher||:||Lulu.com - 2012-11-01|