Shows the growing trends in customer experience that progressive businesses need to understand and focus on in order to give them competitive advantage in today's difficult marketplaceThe human social media experience 6 Blurring the links between customer service and marketing Twelpforce is a great example of how social media have the ability to change the way we do business and enhance the Customer Experience. ... I also think this initiative can change our definition of customer service.
|Author||:||Colin Shaw, Qaalfa Dibeehi, Steven Walden|
|Publisher||:||Palgrave Macmillan - 2010-09-09|