Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.ADC Telecoma#39;s Web-based customer service decreased call-center volumes by 25% and improved customer satisfaction. ... Qwest stated in 2001 that it expected to drive 50% of its sales through indirect channels . One-quarter of Sprinta#39;sanbsp;...
|Title||:||Customer-centered Telecommunications Services Marketing|
|Author||:||Karen G. Strouse|
|Publisher||:||Artech House - 2004-01-01|