Customer-centered Telecommunications Services Marketing

Customer-centered Telecommunications Services Marketing

4.11 - 1251 ratings - Source

Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.ADC Telecoma#39;s Web-based customer service decreased call-center volumes by 25% and improved customer satisfaction. ... Qwest stated in 2001 that it expected to drive 50% of its sales through indirect channels [2]. One-quarter of Sprinta#39;sanbsp;...

Title:Customer-centered Telecommunications Services Marketing
Author:Karen G. Strouse
Publisher:Artech House - 2004-01-01


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