The Inside Secrets of a Marketing Legend Andrew Wood ... Instead, you must leverage off existing beliefs or create a new product or service not shaped by existing notions. ... Nissan did the same thing with Infiniti, spending millions on a new name because they knew that Nissan was not a name that people would associateanbsp;...
|Title||:||Cunningly Clever Marketing|
|Publisher||:||Cunningly Clever - 2009-01-01|