Crisis Management By Apology

Crisis Management By Apology

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This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan. The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.Ford announced the next evening that it had raisedthe recommended tire pressure from26 psito30 psi (Bradsher, 2000l). ... onlarger trucks, vans, and sport utility vehicles such asthe Chevrolet Suburbanand the Ford Excursion (these were different tires than the Wilderness line; Bradsher, 2000n). Although therewereonly two problems raised from1998 through the summer of 2000, it appears that withanbsp;...

Title:Crisis Management By Apology
Author:Keith Michael Hearit
Publisher:Routledge - 2006-04-21


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