Creativity in services marketing

Creativity in services marketing

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This attention has focused upon, among other things: (1) the nature and causes of loyalty, (2) its measurement and (3) its overall importance and utility in the development of marketing strategy. However, loyalty to intangible products ( services)anbsp;...

Title:Creativity in services marketing
Author:M. Venkatesan, Diane H. Schmalensee, Claudia E. Marshall, American Marketing Association
Publisher:Amer Marketing Assn - 1986


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