Thereas been a change in the rules. Digital technologies are having a profound effect on business and industry. Theyave ripped up traditional business models and have created both opportunities and challenges for businesses in the 21st century. What are you going to do? How will you ensure your business not only survives, but thrives on the digital revolution? In Creative Disruption, Simon Waldman shows you how new businesses and new entrepreneurs have emerged, and how theyave capitalised on the new physics of business. Looking at businesses that have faced these challenges, such as Encyclopaedia Britannica, Kodak, IBM, HMV and the turn around of Apple, he explains why you need to have a strategy and how to make sure you have a sustained process of re-invention. This change isnat going to be quick and it isnat going to be easy. But if you want your company to survive, you have no alternative. What is creative disruption? What does it mean for the business world? How is the digital world going to change what you do? In this accessible and highly engaging book, Simon Waldman gives you the stories of whatas worked, and tells the tales of those things that failed. Explaining why this big problem needs big solutions, heall show you what your company needs to do, to survive: Transform your core business Find big adjacencies Innovate at the edges Defining the problem is helpful, but, solving it is what counts. Creative Disruption will help you do just that.And if there is a moment to negotiate this is it, while all the major players a especially Amazon, Apple and Google ... The US chief executive of Macmillan, John Sargent, managed to negotiate a change in pricing model for books on the Kindle just after Apple announced it was launching ... some success by allowing its technology books to become available for subscription under its a#39;Safari Books Onlinea#39;, anbsp;...
|Title||:||Creative Disruption ePub eBook|
|Publisher||:||Pearson UK - 2013-07-31|