Creative 4cast

Creative 4cast

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Advertising has always had a clear objectivea€”to promote the sales of a product. The success of an advertising campaign is determined by the success of the clienta€™s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve, and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.Its name contained useful elements for a future revelation: DA Connect (Driver Assistant Connect, as in Zurich Connect). A perfectly suitable payoff both for an assistant hologram of the future and a car insurance firm: a€œSafety Firsta€. A promise :anbsp;...

Title:Creative 4cast
Author:Emanuele Nenna
Publisher:LID Editorial - 2014-04-14


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