qMarchand's masterful study of the creation of the corporate image is a classic, to be put alongside his qAdvertising the American Dream.q It will be essential reading for anyone interested in business, technology, consumer culture, and advertising in the twentieth century.q--Jeffrey L. Meikle, University of Texas at Austin qMore than any other historian, Roland Marchand has illuminated the murky crannies of our nation's underculture, in the process showing us how much of our national mythology is both reflected in and created by such once-scorned arts as advertising and public relations. qCreating the Corporate Soulq is a magisterial baring of the American psyche fashioned by the grandfathers and godfathers of today's spin doctors. It ranks with such great business histories as Daniel Boorstin's qThe Americans: The Democratic Experienceq and Alfred Chandler's qThe Visible Hand.qq--Randall Rothenberg, author of qWhere the Suckers Moon: An Advertising Storyqaquot;Creating the Corporate Soulaquot; is a magisterial baring of the American psyche fashioned by the grandfathers and godfathers of todaya#39;s spin doctors.
|Title||:||Creating the Corporate Soul|
|Publisher||:||Taylor & Francis US - 1998|