Creating and Managing Superior Customer Value

Creating and Managing Superior Customer Value

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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to thHurkens, van der Valk, and Wynstra (2006) present a TCO model for a car glass repair firm. The authors develop a spreadsheet-based tool to calculate the TCO for glass purchases. Their approach begins with a business process analysis and anbsp;...

Title:Creating and Managing Superior Customer Value
Author:Arch G. Woodside, Michael Gibbert, Francesca Golfetto
Publisher:Emerald Group Publishing - 2008-11-03


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