Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to thHurkens, van der Valk, and Wynstra (2006) present a TCO model for a car glass repair firm. The authors develop a spreadsheet-based tool to calculate the TCO for glass purchases. Their approach begins with a business process analysis and anbsp;...
|Title||:||Creating and Managing Superior Customer Value|
|Author||:||Arch G. Woodside, Michael Gibbert, Francesca Golfetto|
|Publisher||:||Emerald Group Publishing - 2008-11-03|