The challenges faced by diversified corporations a firms that operate in more than one industry or market a have changed over the years. There is now a wide range of strategies, including corporate level strategy, to add competitive advantage to these corporations as a whole. In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions: Why are some companies highly specialized, while others embrace a wide range of products, markets and activities? What is the link between scope and performance? What can we say about the management of multi-business firms in terms of structure, management systems and leadership? Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students.BOX 9.3 KOREAa#39;S CHAEBOLS The Korean economy is dominated by a relatively small number of familydominated, large chaebols, which ... Recently, Samsung and LG announced plans to vertically integrate even further: Both firms plan to make investments in the production facilities for endcustomer products such as cell phones and digital televisions. ... of components and manufacturing to a wide range of services, including payroll, IT, training, and customer service and support.
|Title||:||Corporate Level Strategy|
|Publisher||:||Routledge - 2010-10-04|