Corporate Geography examines the spatial structures and behaviour of large business organizations. Corporations are key operational units of economies. Each corporation has several locations and connections to suppliers and customers who also operate in geographical space. The effectiveness of corporate spatial organizations is of importance for their well-being and for the health of the national and local economies in which they operate. This volume discusses where and why firms locate units of production, sales and control and how these interact with each other, with suppliers and with customers. The foundations are from commercial geography, business economics and location theory, but there are some unique characteristics. One is the blending of manufacturing and retailing in one treatise. Another is the extensive use of real-company case studies which illustrate both the basic concepts and the inadequacies of existing models. Corporate managers can relate to the experiences of actual companies. This book is of interest to scientists, researchers and professionals in economic geography, business administration, general management, microeconomies, industrial organization and economic planning.... to stay away from the heavily industrialized central parts of the continent dominated by powerful German manufacturers. ... Plants within market areas are more likely to adapt product characteristics to local market idiosyncracies than units outside the ... These four stores were converted into a warehouse format: the number of stock keeping units (skus) was halved, ... opening hours limited, store decor was downgraded, the store name changed, and heavy 382 COMPETITION LXXVII.
|Author||:||R. Laulajainen, H.A. Stafford|
|Publisher||:||Springer Science & Business Media - 2013-03-09|