Corporate Entrepreneurship is about entrepreneurial transformation in larger organizations. Paul Burns shows how this can be achieved by building an organizational architecture a leadership, culture, structure and strategies a that encourages creativity, innovation and entrepreneurship. He synthesizes research from a number of business disciplines and draws on numerous corporate examples. New to this edition: - Sections on corporate governance, ethics, sustainability and corporate social responsibility - Greater emphasis on improving shareholder value through risk management and the generation of strategic options, rather than just improving profitability - Expanded coverage of the management of disruptive innovation and market paradigm change, as well as incremental innovation - Coverage of the financial crisis and recession, and their implications for entrepreneurship - Fully updated case studies and new learning resources Corporate Entrepreneurship is an essential text for all students of Entrepreneurship and Intrapreneurship, Strategy, Innovation and Leadership. Visit www.palgrave.com/business/burns for extensive student and lecturer resources including case studies and questions, an individual and a corporate entrepreneurship test, video commentaries and useful web links.The introduction of the color touch-screen Kindle Fire, usefully preloaded with your Amazon account details, not only makes ... In a strategic alliance with Netflix, the films and TV website, Spotify, the music streamer, and Zynga, the computeranbsp;...
|Publisher||:||Palgrave Macmillan - 2012-12-07|