Corporate Diplomacy

Corporate Diplomacy

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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.This is not a book on crisis management; it is a book on preventing the crisis you dona€™t want to manage.

Title:Corporate Diplomacy
Author:Ulrich Steger
Publisher:John Wiley & Sons - 2003-08-01


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