Corporate Communications for Executives

Corporate Communications for Executives

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Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication -- computers, digital media, interactive corporate television, faxes, e-mail, the Internet -- fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.FPL has 15, 000 employees spread among five geographic aquot;divisionsaquot; and corporate and utility company headquarters. Facilities include 45 customer service offices, 13 operating plants, two of which are nuclear, and more than 400 substations. ... The change in the corporate environment has also seen a growing number of women, including in the technical and ... INFORMATION SERVICES Unlike most businesses, virtually every FPL employee is in direct contact with customers:anbsp;...

Title:Corporate Communications for Executives
Author:Michael B. Goodman
Publisher:SUNY Press - 1998


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