Content Strategy at Work

Content Strategy at Work

4.11 - 1251 ratings - Source

Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.... 144a€“145, 147 Help content AdoptUSKids, 137 content strategist duties, 4 editorial style guidelines, 73 qualitative audit, ... 9 user experience via traditional content types, 40 In-app messaging, editorial calendar, 75 Information architectureanbsp;...

Title:Content Strategy at Work
Author:Margot Bloomstein
Publisher:Elsevier - 2012


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