Contemporary Research in E-Branding

Contemporary Research in E-Branding

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Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.Miguel GuinalAsu holds a PhD in business administration and is assistant professor in the Faculty of Economics and Business ... His main research line is online consumer behaviour, particularly the analysis of online consumer trust and virtualanbsp;...

Title:Contemporary Research in E-Branding
Author:Bandyopadhyay, Subir
Publisher:IGI Global - 2008-11-30


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