Contemporary Marketing, Update 2015

Contemporary Marketing, Update 2015

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CONTEMPORARY MARKETING Update 2015 has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For example, his customer-driven philosophy called for the Kindle reader to be able to download an e-book in no more ... productsa€”including almost anything that can be put in a box and shipped plus new cloud computing servicesa€”it hasanbsp;...

Title:Contemporary Marketing, Update 2015
Author:Louis Boone, David Kurtz
Publisher:Cengage Learning - 2014-01-01


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