CONTEMPORARY MARKETING has proven edition-to-edition to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING truly remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Every consumer must acquire goods and services on a continuing basis to fill certain needs. ... services now offered by all cell phone carriers in a market currently dominated by Verizon Wireless and Sprint Nextel. Though ... One troublesome problem led marketing scholar Theodore Levitt to coin the term marketing myopia.
|Title||:||Contemporary Marketing, 2013 Update|
|Author||:||Louis Boone, David Kurtz|
|Publisher||:||Cengage Learning - 2012-01-01|