Contemporary Corporate Strategy

Contemporary Corporate Strategy

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With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world. This research book represents an eclectic collection of latest research articles and empirical studies conducted in different parts of the world on corporate strategy, including usually neglected countries of study such as Germany, Turkey, Greece and Spain. This research book contains over twenty research papers examining various aspects of corporate strategy in different national and international settings, this book is intended to equip readers with the latest knowledge to understand the complexities of corporate strategy both at a theoretical and operational levels. Further, the book is specifically written with the needs of the students of strategy both at an undergraduate and postgraduate who may want to gain contemporary knowledge of strategy based on empirical research.Ford Otosan Ford Motor Company was incorporated in 1903 with Henry Ford as vice-president and chief engineer. In 1908 the company released the well-known T model, in which Henry Ford combined standardised and interchangeable parts. Ford Motor ... Also, the company took the licence to produce Ford Taunus passenger cars between 1987 and 1993 and produced Ford Escorts until 1999. Fordanbsp;...

Title:Contemporary Corporate Strategy
Author:John Saee
Publisher:Routledge - 2007-12-21


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