Contemporary Cases in Consumer Behavior

Contemporary Cases in Consumer Behavior

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This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.... NY5E_ AME} and my touch through EBYPEa€œ Electronic Mill. ... can always ask questions online throqgh / Ta#39; our leedbaclt service or phone our Customer Scryice _ Department _ Belorc you can ... I70-pg: spiral-bound Users Guide Q your exciusive preliminary password v a subscription to CompuSer\ea#39;s monthly rnagazine.

Title:Contemporary Cases in Consumer Behavior
Author:Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk
Publisher:Harcourt College Pub - 1993


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