This dissertation contributes to an emerging stream of consumer research that investigates the influence of other consumers in service encounters. The findings presented in this dissertation have both theoretical and managerial implications.As shown in Table 3.3, in the restaurant context, salience of other consumers was higher in the fine dining condition. ... from responses to the two open-ended questions were coded using typical content analysis procedures (Spradley, 1979; anbsp;...
|Title||:||Consumers' Emotional Responses to Service Encounters: The Influence of Other Consumers|
|Publisher||:||ProQuest - 2008|