principles. Consumer cooperatives, therefore, must employ scientific business principles and blend these with its own principles to ... Kotler, Philip, Marketing ManagementaAnalysis, Planning, Implementation and Control, Prentice Hall of India, New Delhi, 9th Edition, 1997, pp. 9-25. 2. (a) Ibid. (b) Kotler, Philip and Armstrong Gary, Principles of Marketing, Prentice Hall of India, New Delhi, 6th Edition, 10.
|Title||:||Consumer Cooperatives and Rural Marketing|
|Author||:||Nripendra N Sarma|
|Publisher||:||Mittal Publications - 2003|