Consumer Behavior in Action

Consumer Behavior in Action

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Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action doesReference Group Influence on Publicly and Privately Consumed Luxuries and Necessities Where the product is consumed ... Harley-Davidson established the million-member Harley Owners Group (HOG) in response to Harley-Davidsonanbsp;...

Title:Consumer Behavior in Action
Author:Geoffrey Paul Lantos
Publisher:Routledge - 2015-01-28


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