Consumer Behavior, 11E (Sie) With Cd

Consumer Behavior, 11E (Sie) With Cd

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This represents a marked increase from 2006 ($16.4 billion) but still is a relatively small proportion of total advertising expenditures in the United States ... that half of all new car buyers visit the Web prior to visiting a dealer, Honda placed its national TV ads for the Odyssey minivan on at least 14 Web sites. ... Mini Cooper used an interactive banner that allowed viewers to see various owner profiles.

Title:Consumer Behavior, 11E (Sie) With Cd
Publisher:Tata McGraw-Hill Education -


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