Complete Guide to Internet Publicity

Complete Guide to Internet Publicity

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The crisis coverage of Ford and Firestone in 2001 is a compelling illustration of the difference between the two main strategies for handling a crisis: ... Figure 3.15 shows a chart that Ford provided to illustrate how safe the Ford Explorer is.

Title:Complete Guide to Internet Publicity
Author:Steve O'Keefe
Publisher:John Wiley & Sons - 2002-10-15


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