Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement2) Read, M., aVisa IPO Could Be Largest in U.S. History, a February 25, 2008, Associated Press, retrieved March 15, 2008 from http://biz.yahoo. ... 2) aA History of Rolex Watches, a retrieved July 24 from www.swiss-luxury.net/rolex-history.html .
|Title||:||Competitive Success, How Branding Adds Value|
|Author||:||John Andrew Davis|
|Publisher||:||John Wiley & Sons - 2010-03-08|