Competitive Success, How Branding Adds Value

Competitive Success, How Branding Adds Value

4.11 - 1251 ratings - Source

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement2) Read, M., a€œVisa IPO Could Be Largest in U.S. History, a€ February 25, 2008, Associated Press, retrieved March 15, 2008 from ... 2) a€œA History of Rolex Watches, a€ retrieved July 24 from .

Title:Competitive Success, How Branding Adds Value
Author:John Andrew Davis
Publisher:John Wiley & Sons - 2010-03-08


You Must CONTINUE and create a free account to access unlimited downloads & streaming