Competing in a Service Economy

Competing in a Service Economy

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The book includes cases and illustrative examples from a wide range of international organizations that are noted for their excellent service strategies, including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz ...

Title:Competing in a Service Economy
Author:Matthew D. Johnson, Anders Gustafsson
Publisher:John Wiley & Sons - 2003-06-03


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