While most books on statistics seem to be written as though targeting other statistics professors, John Reinard's Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!q --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP.Most Texas Instruments and Sharp calculators, for instance, have separate keys for ... The need to reference the manual at a future time is almost guaranteed, and the failure to have the instruction guide may make the calculator of limited use.

Title | : | Communication Research Statistics |

Author | : | John C. Reinard |

Publisher | : | SAGE Publications - 2006-04-05 |

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