Achieving environmentally sustainable transport (EST) will require widespread acceptance of the need for EST, and a mix of measures designed to overcome the barriers to EST. This proceedings examines the measures needed.Hedonism Not infrequently cars have a kind of erotic effect on their owners and on on-lookers. Expressions like a#39;hota#39;, a#39;sexya#39; and a#39;excitinga#39; are often used to describe them. Certain models, like the Renault Twingo, are cute and cuddly whileanbsp;...
|Title||:||Communicating Environmentally Sustainable Transport The Role of Soft Measures|
|Publisher||:||OECD Publishing - 2004-06-10|