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Now in its 14th edition, this ground-breaking, market-leading fundamentals of human communication text helps readers improve their communication competency by becoming proficient in using theory and research-grounded communication skills. Praised for its clear and concise writing style, this new edition includes increased coverage of how technology and social media are changing communication practices and offers guidelines for best practice. Lively contemporary examples and sample speeches ground theory, increase comprehension, and help readers become skillful communicators. COMMUNICATE! engages students in active learning through theory, application and skill-building exercises including speech action step activities that guide students through the speech preparation process. The role of ethics in communication is integrated throughout the text, and students can also apply ethical principles to case situations. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Figure 11.6 Informative and persuasive speech goals specific speech goal a single statement of the exact response the speaker wants from the ... Persuasive Goals Reinforce belief: i want my audience to maintain its belief in drug-free sports.

Author:Kathleen Verderber, Rudolph Verderber, Deanna Sellnow
Publisher:Cengage Learning - 2013-01-01


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