Commodity chains link the processes of manufacturing that result in a final product available for individual consumption. This book explores the global commodity chains approach, which reformulates the basic conceptual categories for analysing patterns of global organisation and change.In selling the Pony Excel, a model similar to the Honda Civic, Hyundai did not encounter serious price competition from Japanese cars because the ... The problem in fact is not solely Hyundaia#39;s, but a general reduction in demand for South Korean cars in the U.S. market. ... Korean automakers were unable to meet this rate of change, affecting consumer perceptions of their models (KERI, 1991a: 62-63).
|Title||:||Commodity Chains and Global Capitalism|
|Author||:||Gary Gereffi, Miguel Korzeniewicz|
|Publisher||:||ABC-CLIO - 1994|