Sebastian Serfas shows how cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.217-232. Drury, C. (2004): Management and Cost Accounting, 6th edition, Thomson Learning, London. Drury, C. (2008): Management and Cost Accounting , 7th edition, Cengage Learning, London. Dye, R., Sibony, O. and Truong, V. ( 2009):anbsp;...
|Title||:||Cognitive Biases in the Capital Investment Context|
|Publisher||:||Springer Science & Business Media - 2010-12-06|