Capital city status attracts and drives tourism by enhancing a city's appeal to the tourist and its international standing. With a focus on city tourism themes, this book examines subjects including the identity of a city in a tourism context and practical matters such as promoting the city as a product. By examining tourist activities in national capitals, the book addresses issues in capital city development as tourist destinations with a broad, international approach and case studies on major tourist cities.The new corporate identity and national umbrella branding framework, which became operational on 1 April 2009, will be supported by a comprehensive branding manual, programmes and promotional material, which will be made availableanbsp;...
|Author||:||Robert Maitland, Brent W. Ritchie|
|Publisher||:||CABI - 2009|