BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.... Porter J.K. Galbraith J.K. Galbraith P.F. Drucker Principles of Marketing Kotler and Armstrong www.statistics.gov.uk ... 1980 The Free Press/ Macmillan, 1985 Penguin Penguin Butterworth-Heinemann, 1985 Business Books, 1989 9th edition, anbsp;...
|Title||:||CIM Coursebook Marketing Environment 07/08|
|Publisher||:||Routledge - 2012-06-14|