CIM Coursebook 07/08 Strategic Marketing in Practice

CIM Coursebook 07/08 Strategic Marketing in Practice

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.Corporate Responsibility Review Customer service standards aquot;Customer Focus is one of our core business values and ... in our mystery shopper scores and a reduction in the number of customer contacts into our central customer service centre. ... Diversity profile:WHSmith Group All employees Senior management 1.

Title:CIM Coursebook 07/08 Strategic Marketing in Practice
Author:Ashok Ranchhod, Ebi Marandi
Publisher:Routledge - 2012-09-10


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